Zero to Checkout in 7 Days
221 orders, 153 customers, and 16 months of sustained operations
— shipped in one week.
Overview
Designing and launching Matter's first commerce platform, solo.
My Role
Product Designer
(Individual Contributor)
Platform
Web and responsive
Timeline
1 Week
The challenge
Matter had lifestyle merchandise but no way to sell it. No storefront, no inventory system, no fulfillment workflow — and no team assigned to build one.
The brief
launch a fully branded shopping experience that could handle online purchases, in-store pickup, inventory, and order management. The catch: one designer, one week.
This wasn't a design exercise ending in a Figma file. The deliverable was a live, transacting platform.
What I shipped
A complete commerce platform on Shopify — designed, built, configured, and launched end-to-end.
Design
I designed the full shopping journey: discovery, product pages, cart, checkout, and post-purchase order tracking. This included defining the information architecture and product taxonomy — how merchandise was organized into collections, how variants (sizes, colors) were structured, and how the storefront guided browsing toward purchase. Promotional sections, banners, and storefront content rounded out the merchandising layer.
Build
Shopify's default themes didn't reflect Matter's visual identity, so I customized the theme at the code level — using AI-assisted development workflows to move at the speed the timeline demanded while keeping the output production-ready. Every layout was built responsive-first across desktop and mobile.
Operations
A storefront is the visible 20%. The other 80% was making commerce actually work: configuring products, variants, and inventory; setting up shipping and taxes; establishing fulfillment and delivery-tracking workflows; and deploying Shopify POS so employees could buy in person and pick up online orders in-store. Online checkout and POS purchases flowed through a single unified order pipeline — one source of truth for inventory and fulfillment.
Launch
I ran end-to-end QA across every purchase path — online checkout, store pickup, POS-assisted purchase — then took the platform to production for an internal employee rollout.
Support: Product photography and select marketing assets came from the Communication Design and Lifestyle teams. One engineer handled payment gateway integration. Everything else was mine.
A key decision: platform over custom build
With a one-week timeline, building custom was never realistic — but choosing Shopify wasn't just a speed play. The real requirement was operational completeness: inventory sync between online and in-store sales, POS hardware support, and fulfillment tracking that non-technical teams could run without me. Shopify delivered that infrastructure out of the box, which let me spend the week where design effort actually differentiated: the branded experience, the purchase journeys, and the operational workflows.
The trade-off was accepting Shopify's theming constraints — which I pushed against through code-level customization rather than settling for a templated look.
Results
Launched on schedule in 7 days.
But the more telling number is what happened after.
Orders processed : 221
Merchandise revenue : ₹1,20,099
Unique customers : 153
Best-seller : Solid T-shirt – Navy (98 units)
Sustained activity : 16 months (Jan 2025 – May 2026)
The platform kept transacting for 16 months after launch — orders placed, fulfilled, picked up in-store, and tracked — without redesign or operational rework. For an internal pilot, that sustained, self-running adoption was the strongest validation: the workflows I designed in week one held up as the operating system for Matter's merchandise.
Impact
Matter went from having no commerce capability to a unified platform handling online sales, in-store purchases, inventory, fulfillment, and delivery tracking through one operational workflow. The internal rollout validated every path a public launch would depend on — making this not just a store, but the foundation for Matter's future merchandise business.
If this went public tomorrow
The internal pilot surfaced clear next steps for a consumer launch: The platform was architected so none of these require rebuilding — they're extensions of workflows already proven in production.
Project snapshot
Role - Product Designer (Individual Contributor)
Ownership - End-to-end: product design, Shopify implementation, frontend customization, POS setup, commerce operations, QA, launch
Timeline - 1 week
Channels - Online checkout + Shopify POS
Outcome - 221 orders · ₹1.2L revenue · 16 months of sustained operation